Agentic Commerce is a trending topic in retail, online marketing, and payments. There are numerous forecasts and articles on its significance and implications, most of which focus on a single aspect. With this white paper, we are adding a perspective that we believe is missing: a holistic view of agentic commerce with a neutral perspective that realistically classifies the hype and points out possible consequences for the individual sectors.
Agentic Commerce
How autonomous AI is redefining retail, payments, and business models.
In our white paper on Agentic Commerce, we highlight the following aspects, among others:
Basics
What sets Agentic Commerce apart?
The white paper explains how Agentic Commerce fundamentally differs from traditional e-commerce and what new logic underlies it.
Key players
Who is driving this development?
The white paper examines which stakeholders are currently working on the practical implementation and how the first ecosystems are taking shape in the market.
Payment sector
Implications for Payments
The white paper explains the impact of agent-based trading on payment processes and the resulting changes.
Legal
Legal issues
The white paper highlights the legal issues that arise and explains how topics such as liability, regulation, and contractual logic need to be rethought.
Market
Effects on market structures
The white paper analyzes how market structures and business models are changing and shifting as a result of agentic commerce.
Strategy
Recommendations for action
Finally, specific recommendations for action are given for various market participants in order to position themselves strategically correctly.